Industry
Automotive

Services
H&Activate

Type of Project
IP Event

Scope of Work
Concept & Ideation, Design & Build, Experience Curation, Event Execution

The World’s First Immersive Car Show

Concours d’Elegance Singapore

Concours d’Elegance Singapore 2026 reimagined one of the world’s most celebrated automotive traditions through a new lens — transforming the Concours from a static showcase into an immersive celebration of automotive art, heritage and storytelling.

Held at IMBA Theatre, Gardens by the Bay, the inaugural edition brought together an exceptional collection of classic, vintage, collector and contemporary automobiles from Singapore and across the region.

At the heart of the experience was a world-first immersive Concours concept, where legendary Grand Touring routes and automotive stories were brought to life through cinematic storytelling, music and large-scale projection. Visitors journeyed beyond the cars themselves to discover the craftsmanship, provenance, personalities and stories that make each automobile extraordinary.

The experience extended beyond the exhibition through live Concours judging, curated automotive showcases, community gatherings, luxury partner experiences and the official Gala Dinner & Awards Presentation.

More than an automotive event, Concours d’Elegance Singapore 2026 was conceived as a meeting point between motoring, art, design, culture and lifestyle — establishing a distinctive new chapter for the Concours tradition in Southeast Asia.

Thematic Transformation

of the IMBA Theatre

All-rounded Activation for a

Experience-rich Motor Show

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Samsung Z-Series Launch, 2025