MEET THE TEAM

The Management

  • Chief Executive Officer, Founder

    Michael started H&B with a simple but big dream - to bring people closer together and closer to pursuing their passions through shared experiences. As an immersive storytelling and edutainment group, H&B has put together unique event campaigns and groundbreaking exhibitions that seamlessly blend arts, culture and technology.

    Today, H&B’s team of Brand Custodians, Community Builders and Event Innovators looks to bring its brand of ingenuity and originality to the rest of Asia.

  • Chief Creative Officer, Co-Founder

    Pow leads the charge with all creative matters on the group level by translating great ideas into immersive narratives. The secret to being a serial award-winning designer is to be visionary while being hands-on at the same time.

    Involved in both Singapore & Malaysia markets, Pow is also responsible for the growth of H&B's activation arm, H&Activate.

  • Chief Operations Officer

    Lih Foong is a senior management leader with extensive experience in industries relating to Interior Architecture, Build-to-Suite, Asset Enhancement Initiatives and International Event and Trade Sectors.

    His diverse professional exposure and notable successes in international settings across Asia Pacific, Europe, the Middle East, and North and South America have established a proven track record and demonstrated his outstanding ability to achieve sustainable business and organisational growth.

  • Group Business Development Director

    A multi-disciplined brand and business development professional with over 8 years of experience in the lifestyle, luxury fashion and hospitality space - most notably contributing to award-winning sustainability hospitality brand: Potato Head.

  • Marketing Director

    As Marketing Director at H&B, Sharmaine draws on 17 years of diverse experience spanning hospitality, tourism, and brand activation. Her role involves orchestrating high-profile campaigns, guiding them from the inception of creative concepts to the execution of multi-platform strategies, connecting brands with audiences, and enhancing visibility across various sectors.

  • Chief Finance Officer

    Victor has over 25 years of experience in financial business analysis and consulting across various industries, including technology, FMCG and luxury. He brings a holistic approach to finance and business strategy. His entrepreneurial spirit provides a unique perspective on finance, gained from running multiple businesses.

  • HR & Admin Director

    Debrah has over 8 years of experience in HR and 15 years in administrative roles, specialising in crafting supportive and inclusive work environments. Her approach centres on employee well-being and growth, ensuring that teams feel valued and motivated. Driven by a commitment to building workplace cultures that attract and retain talent, Debrah is passionate about fostering spaces where individuals can excel and contribute effectively.

Board of Directors

Non-Executive Directors

Woon Tai Ho

Kelvin Ng

Aloysius Arlando

Chairman

Michael Lee

Pow Ying Hern

Executive Directors

Board of Advisors

Serene Ho-Liok, Liok Holdings

Jean Foo, Forte Law

Ong Tze Boon, ONG&ONG Architects

Khing Go, Marc Faber Group

Ida Ng, Helu-Trans Group

Aneirin Flynn, Failsafe